This year’s Elevation Celebration was all about rebirth and rejuvenation.

Of course, there were beer tents, bounce houses, food, music and a variety of vendor booths at the street fair along Sutton Road in Aspen Park — giving the annual event positive energy as hundreds walked along the road, a welcome chance to renew friendships.

It was just as much about businesses and artisans selling products made from renewed materials and even the 3eatles played revitalized Beatle songs on Sunday afternoon as fans sang along.

Seek Dry Goods, a new Conifer-based business, displayed its shirts and other items, pledging to provide responsibly sourced goods to help rejuvenate the Earth. Amanda and Larry McMahon are die-hard sports enthusiasts, always seeking their next adventure, and they decided to start a clothing business to suit that lifestyle.

Amanda explained that they use eco-friendly materials such as recycled polyester and organic cotton — with an eye on helping the planet.

“We want to respect the outdoors,” Amanda said, noting that they belong to an initiative called 1% for the Planet, which means they give 1% of their sales to nonprofits that have a positive impact on the world.

A great booth to foster rebirth was Suz Cookie Jar Rescue. Mom Sue Mueller and daughter Jacquie Cook rescue cookie jars that they find at estate and yard sales and rejuvenate them with homemade cookies.

Mueller noted that while cookie jars might not be overly fashionable anymore, they bring back happy memories. Her jars are filled with delectable goodies — just like mom used to make.

“No one has bad memories associated with cookie jars,” she said.

Jacquie enjoys working with her mom on the cookie jar project. She likes to call it akin to the movie “Toy Story” for grownups.

“Cookie jars bring you love and joy,” she said.

And talk about rebirth: Inter-Mountain Humane Society was looking for people who wanted to give pets forever homes.

Lacy Cook with IMHS said the agency uses adoptable animals’ photos because they don’t have to worry about animals in the heat or getting stressed out by the noise and the people. Instead, she and volunteers can talk about the services IMHS provides.

“This works so much better,” Cook said,” because we can talk to people.”

Cook, a certified animal behaviorist, is able to provide pet owners with some one-on-one support. In addition, IMHS provides low-cost microchipping and brings pet supplies to the Life Bridge food pantry.

Grainyard Woodworks, which opened in 2018 when Chris Cerami moved to Conifer, combines wood salvaged from a variety of places with metal to create a variety of beautiful industrial-modern furniture.

This was Cerami’s first time at the Elevation Celebration, and he called it an event that is easily accessible to the community.

“It’s a great opportunity for local vendors to get exposure to locals,” he said.