After more than 70 years of supporting businesses in Jefferson County and the West Metro area, the West Chamber is becoming the West Metro Chamber of Commerce to more accurately reflect its demographics as the regional chamber in the metro west.

“While our base is still rooted in representing the Lakewood and Jefferson County businesses and communities, our membership has been broadening over the last decade with members coming from other areas including west Denver, the DTC and Littleton,” said Pam Bales, West Metro Chamber president and CEO. 

A board of director’s branding committee spent most of 2017 talking with various members to see how they would feel about a name change. The majority (more than 85 percent) saw the rebranding as positive and a good impetus for overall growth.

“We also want to stay relevant with the changing face of business,” Bales said. “Our Young Professionals are asking for non-traditional ways to connect. We’re working to attract new millennials and entrepreneurs while providing the best programming for all of our members. We program for all of our members from YPs to SPs (seasoned professionals).”

The new logo was “unveiled” at the Feb. 4 Chairman’s Gala and will roll out over the next few months.   

The West Metro Chamber’s mission is to build a strong business community through collaboration, leadership development, education and advocacy.  The vision is to be an organization of choice for businesses who value building a diverse, sustainable and prosperous community through collaborative business leadership.

For more information about the West Metro Chamber, go to www.westmetrochamber.org or call 303-233-5555.